MD DesignWorks

Logo Design / Corporate Identity

 

Corporate Identity


Creating Staying Power with MD DesignWorks


Think of some of the most successful companies in business today. Chances are there will be quite a few that will come to mind right away. Not just because of the company’s success or reputation, but also for its visibility and presentation. Creating a memorable business involves more than just facts, figures and results; it also calls for strong visual stimulation in order to make a lasting impression. 

This is the function of MD DesignWorks. Its services assist companies that wish to build up corporate identity and brand image. These services include helping with a mix of things like logo designs, creative strategy, entertainment marketing, motion graphics, three-dimensional visualization and video productions in order to create the best image possible for a company.

But just what constitutes as the best image or a lasting impression for a company? For the people of MD DesignWorks, the answer to that lies in effective logos and a strong corporate identity. 


Designing Logos and Corporate Identity

However, a logo can’t just be a well-known design. It must also encompass just what its company represents and upholds. The designers of MD DesignWorks know this.

Visually, a company’s logo is most likely going to be one – if not the one – of the company’s first public images. As such, it’s very important for logo designers to come up with a logo design that will stimulate and become well-recognized. This may seem simple because, after all, it will be on everything that the company produces (i.e., products, company letterheads, postage, company business cards, brochures, etc.).  

However, a logo can’t just be a well-known design. It must also encompass just what its company represents and upholds. The designers of MD DesignWorks know this. Everything from a logo’s shape right down to its coloring should help tell the story of its corresponding company. For example, a logo design for a dating service might consist of red, pink and orange roses in order to symbolize the romance, love and passion that generally go along with dating. In addition, it may also symbolize the company’s owners’ love and passion for the business that it does.

It isn’t just the logo that helps a business maintain its staying power. Corporate identity also includes instances like written copy and employee presentation. Finding just the right words to print can create a favorable mental image of the company within the reader’s mind almost as well as a drawn logo can. A quirky quip or a fun slogan has a tendency to stick.

Employee presentation gives a more human touch to business dealings and can help reassure clients that their business is in good hands. An employee who is well dressed, professional and committed to the job can give the impression that the company itself is just the same.   

 

Determining the Best Combination

Whether it is just logo design or the whole of corporate identity itself, MD DesignWorks has all the tools and experience needed to create the best for its clients. Its services are able, willing and ready to assist in establishing the perfect image for any company.