MD DesignWorks
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Scoot

Scoot is a Singaporean budget long-haul airline owned by Singapore Airlines. It launched flights in 2012 on medium and long-haul routes from Singapore, predominantly to Australia and China. After the merger between Scoot and Tigerair, a rebranding in 2017 ensued next.

Scoot aircrafts are painted in a yellow-white livery, while its cabin crew uniform follows a black and yellow theme. While designing the mascot, Scoot wanted the mascot to resemble its cabin crew, and the resulting design, "Super Scootee" features a caped heroine figure sporting the iconic Scoot uniform. 

"Scoot to your next holiday!"

"Scoot to your next holiday!"

Heroic stance, readiness, cheerfulness and confidence. These are just some of the personalities you can sense from this figurine.

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Design Process

Design Process

In order to get the desired stance (as shown in the 2D sketch above) to look flawless in 3D form, the product design team had to consider the following: cost, manufacturability, structural stability, aesthetics, user friendliness and lightness. As such, the stance was slightly modified for mass-production's sake.

Final Pass

Final Pass

Seeing that the mascot had a rather big head and a slim torso, a base was designed to shift the centre of gravity to the bottom.